Prostate Health TV Targets Black Men Over the Internet

Prostate Health TV Targets Black Men Over the Internet
Programming Targets Population at Highest Risk for Prostate Cancer

Boston, MA (BlackNews.com) - Today the Prostate Health Education Network (PHEN) announced its official kick-off of Prostate Health Education Television, or PHEN-TV (www.PHENTV.com). This groundbreaking initiative will enable the Organization to carryout its mission using the Internet as a tool to increase prostate health education and awareness activities for African American men. This group of men dies from prostate cancer at rates 2.5 times that of men of all other races and ethnicities (the largest racial disparity for any type of cancer). Therefore, PHEN-TV will tap into a national grassroots prostate cancer survivor network, Congressional members, the medical community and partnering organizations to provide the most innovative and timely educational outreach content.
PHEN-TV will also be used to recruit members for PHEN's national survivor network. Members of this network will use PHEN-TV as an educational tool for their clubs, churches, fraternities, businesses, and other venues (for those who may not have access to the Internet).


"Our original programming enables us to connect national and global grassroots leadership, and others making advancements in prostate cancer with men and their families, who seek support on a local-level," said Thomas Farrington, PHEN's founder and a prostate cancer survivor.
The majority of PHEN-TV's initial content was recorded at PHEN's annual "African American Prostate Cancer Disparity Summits," on Capitol Hill, which are held with the support of Senator John Kerry (MA) and Congressman Gregory Meeks (NY). New programming will be added and featured on a regular basis. The first six program segments include: "Congressional Leaders Speak Out on Prostate Cancer;" "Why the African American Prostate Cancer Disparity?" "PHEN's Rally Against Prostate Cancer;" "Survivors Speak on Facing Prostate Cancer and Survivorship;" "State and Local Government Support;" and "PHEN Survivor Roundtable Discussion."
"PHEN has successfully established a framework to address this country's African American prostate cancer disparity," said Farrington. "PHEN-TV kicks-off a series of highly visible and innovative initiatives that will lead into our Fourth Annual African American Prostate Cancer Disparity Summit in September 2008."
PHEN-TV is part of PHEN's larger national effort--"The Rally Against Prostate Cancer." This Rally travels to various sites across the country partnering with leaders in health care, politics, media and education, to increase Black America's awareness and understanding of the prostate cancer epidemic. Activities range from "Prostate Cancer 101" workshops, prostate cancer screenings and even an RV tour, to help educate Black men and their families about early detection, treatment and survivorship issues, which are all important keys to beating the disease. For more information on PHEN-TV visit www.PHENTV.com
About the Prostate Health Education Network (PHEN)The Prostate Health Education Network, Inc. (PHEN) is a 501 (c) 3 organization. PHEN was founded by Thomas A. Farrington, a prostate cancer survivor and author of the book, Battling the Killer Within. PHEN's mission is to increase prostate health education and awareness among men at high risk for prostate cancer. The organization also sponsors education and awareness activities to help save lives and reduce the African American mortality disparity, including: its annual "African American Prostate Cancer Disparity Summit" on Capitol Hill; national radio awareness campaigns; a prostate cancer survivor network; internet outreach, and partnerships with national cancer centers and other medical institutions. Visit us online at www.prostatehealthed.org
CONTACT:Tomeeka FarringtonSpotlight Communications617-423-0040tomeeka@spotlightcommunications.net

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